STASHEM
Creating binge-worthy customer experiences
Paramount+ has seamless experience tailored to his preferences, across platforms, devices, and content categories
It was just after 9 p.m. in Brooklyn. Julian, a 32-year-old graphic designer, had wrapped up work for the day. He curled up on his couch, opened the Paramount+ app, and saw a recommendation banner that felt eerily spot-on: “New season of Star Trek: Strange New Worlds – Now Streaming.” With one click, Julian dove back into the world of Captain Pike and crew.
What Julian didn’t see was the sophisticated engine behind the screen—real-time behavior tracking, segmentation, and AI-powered personalization.
What he did feel was a seamless experience tailored to his preferences, across platforms, devices, and content categories.
That’s exactly what Paramount+, the premium streaming platform from Paramount Global, set out to deliver when it partnered with Stashem Salesforce consulting.
Streaming Content to Streamlining Experiences
Paramount+ competes in a crowded field. With more than 60 million subscribers across dozens of countries, the company knew that content alone wasn’t enough.
To stand out, it needed to deeply understand its viewers and create seamless, personalized journeys that spanned mobile, smart TVs, email, and web.
But behind the scenes, Paramount+ faced challenges:
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Siloed data between subscriber management, mobile engagement, and CRM systems
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Limited visibility into churn signals or upsell readiness
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Manual campaigns and limited segmentation slowed retention efforts
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Advertiser onboarding and B2B experiences were inconsistent and time-consuming
The Paramount+ team knew they needed a platform that could power data-driven growth—and a partner who could help them implement it quickly and at scale.
Stashem + Salesforce: Real-time personalization at scale
Stashem led a transformation built on Salesforce Marketing Cloud, Data Cloud (CDP), and Sales Cloud, integrated tightly with Paramount+’s subscriber systems, content catalog, and in-app analytics.
The initiative began with unifying viewer data. Using Salesforce Data Cloud, Stashem created a single customer view that brought together watch history, engagement behaviors, subscription tier, device preferences, and lifecycle stage.
From there, Paramount+ launched intelligent, AI-powered journeys:
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Onboarding flows that adapt based on content interests and platform usage
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Re-engagement campaigns triggered by churn signals like viewing drop-off or subscription pauses
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Upsell journeys that offer personalized promotions for premium content bundles
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Loyalty triggers that reward binge behaviors, referrals, and app reviews
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Advertiser portals built on Experience Cloud to support B2B self-service and campaign insights
All content and messaging were localized, responsive, and behavior-based—no two journeys looked the same.
“We wanted to go from campaign-based thinking to lifecycle engagement. This shift would help us retain more subscribers and build longer-term relationships that grow over time.”
+3.1x increase
AI-triggered upgrade journeys
+56% increase
User retention
Optimizing for subscribers, advertisers, and scale
Stashem didn’t stop at the consumer side. The team also worked with Paramount’s ad sales division to launch a Salesforce Experience Cloud portal for B2B advertisers. This gave partners access to:
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Real-time inventory availability
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Campaign performance dashboards
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Lead-to-contract workflows with automated approvals
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Co-branded asset libraries and event tracking
With Slack + Salesforce integration, advertiser communications and approvals now move faster, with key insights captured along the way.
Meanwhile, Einstein AI predicts the optimal timing and content combinations for ad campaigns, helping the Paramount+ team recommend the right placements at the right moment.
About Paramount+
Paramount+, a division of Paramount Global, is a leading streaming platform offering original shows, films, live sports, and on-demand entertainment.
With millions of subscribers worldwide, Paramount+ is home to franchises like Star Trek, Yellowstone, and SpongeBob SquarePants.
About Stashem Consulting
Stashem Salesforce consulting, based in Charlotte, North Carolina, helps enterprise and mid-market companies drive transformation through data, automation, and personalization.
With deep experience in the Entertainment & Media sector, Stashem delivers human-centered, AI-enabled Salesforce solutions at scale.
