STASHEM
Digitized Buyer and Investor Experiences
Today’s real estate buyers, investors, and tenants expect instant updates, mobile-first journeys, and seamless experiences—from discovery to handover.
Developers, brokers, and government-led master planners must adapt to growing digital demand and rising expectations for transparency and personalization.
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Stashem helps real estate leaders and public developers modernize lead-to-sale, community onboarding, and investor servicing through intelligent, scalable Salesforce platforms.
We streamline fragmented processes, improve conversion rates, and build stakeholder trust with journey automation and real-time data visibility.
Whether you're launching new master plans, managing inventory, or optimizing tenant experience—Stashem turns your real estate operation into a connected, digital-first ecosystem.
From Building through Ownership
🔹 Automate Lead to EOI Journeys
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Use Salesforce Sales Cloud and Experience Cloud to digitize inquiry capture, qualification, EOI (expression of interest), unit reservation, and contract workflows. Route leads via WhatsApp, auto-score, and guide them through milestone touchpoints.
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🔹 Create Investor Experience Portals
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Build white-labeled portals using Experience Cloud for investors to track availability, submit EOIs, upload documents, monitor progress, and manage payments—securely and transparently.
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🔹 Community Onboarding
Enable automated post-sale engagement with homeowners, tenants, or agents. Deliver mobile-first onboarding via Marketing Cloud, including welcome sequences, access setup, payment reminders, and property handover tracking.
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🔹 Integrate Sales and Marketing
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Connect paid campaigns to CRM in real time. Use Marketing Cloud + GA4 + WhatsApp Business API to qualify leads faster and send personalized journey triggers based on click behavior, interest type, and unit availability.
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🔹 Data Visualization and Reporting
Build dashboards in Tableau or native Salesforce reports to visualize lead flow, conversion stages, inventory exposure, community engagement, and campaign ROI.
Lead Management
Multichannel capture, lead scoring, WhatsApp qualification, agent routing
Community engagement
​Post-sale welcome journeys, FAQs, service booking, handover tracking
EOI & Reservation
​Guided workflows, automated milestone updates, document upload, e-signature
Tenant Journeys
Move-in onboarding, renewal notifications, WhatsApp servicing, feedback collection
Investor Portal
Experience Cloud templates, booking progress, inventory views, statement access
Data Insights
GA4 integration, conversion dashboards, unit availability KPIs, lead source analysis
Powered by Stashem Accelerateâ„¢
With Stashem Accelerate™, our teams deliver real estate solutions faster using tested templates, pre-configured journey logic, and automated components tailored to public and private sector developers.
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Accelerators include:
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Lead-to-EOI Journey Blueprint with WhatsApp integration and milestone logic
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Investor Portal Kit for secure login, booking status, and payment tracking
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Marketing Cloud Playbook for interest-based engagement and reactivation
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Sales-Agent Dashboard Templates with conversion funnel and inventory exposure
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Community Handover Experience Kit including automated reminders and mobile sign-off
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Using our Stashem Sprint Lab™, we co-create digital journeys with your sales, customer experience, and community operations teams—ensuring they’re designed for real users, and ready to scale.
Customer Success
🔹 EOI Process Optimization
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A master developer replaced Excel-based workflows with a Salesforce-powered digital funnel—reducing lead-to-EOI cycle time by 70% and improving conversion rates by 2.5x.​​​
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🔹 Investor Experience Portal
An Ohio based real estate firm launched an Experience Cloud portal with EOI tracking, document uploads, and payment milestones—leading to 3x faster reservation turnaround and improved investor satisfaction.
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🔹Community Onboarding
A mixed-use community used Marketing Cloud and WhatsApp to automate post-sale communications, enabling 45% faster handover and 33% increase in NPS among new tenants.