STASHEM
Scaling products and demand spikes with real-time customer intelligence
Digital transformation for Crocs, powered by Salesforce.
Taylor had a mission. She’d seen a limited-edition drop of Crocs x Lisa Frank clogs teased on social. Now, she was racing the clock—and thousands of other fans—to grab a pair in her size before they vanished.
But unlike past drops, the experience this time was different.
Taylor received a personalized launch reminder on her phone the night before, followed by a “Get Ready” push notification an hour before the sale. When she clicked in, her payment and size were pre-filled, and she checked out in seconds.
What Taylor didn’t see was the platform behind the experience—one built to anticipate her behavior, reward her loyalty, and deliver a frictionless path to purchase.
That platform didn’t happen by accident. It was the result of a multi-year digital transformation.
From seasonal drops to always-on engagement
Crocs, the iconic footwear brand founded in Colorado, has grown from cult favorite to global powerhouse, with over $3 billion in annual revenue and retail operations in 85+ countries.
Its bold collaborations, playful tone, and product comfort have won over millions of fans.
As Crocs grew, it had to manage relationships with millions of direct-to-consumer (DTC) customers.
Disconnected tools made it hard to:
-
Track customer behavior across channels and regions
-
Personalize communication at scale
-
Activate loyalty and lifecycle journeys in real time
-
Launch and manage product drops without overloading systems
Crocs needed a platform—and a partner—that could connect data, content, and campaigns into one intelligent, scalable engine.
“We want to deliver experiences that feel as good as our shoes.”
+48% YoY
Loyalty member retention
Up 3.7x
Email-to-purchase rate
Engineering the best pair
One of the biggest wins came during Crocs’ annual Halloween release—a limited-edition horror-themed collection that sells out in hours.
Using real-time triggers and waitlist segmentation, the Salesforce system queued up launch notifications, personalized cart experiences, and exclusive loyalty access based on engagement.
Crocs saw 4x increase in early access conversion and a 26% higher AOV (average order value) from loyalty members.
Behind the scenes, Commerce Cloud powered a responsive, localized site experience, while Salesforce’s AI predicted surge patterns and optimized inventory visibility.
About Crocs, Inc.
Crocs, Inc., based in Broomfield, Colorado, is a global casual footwear company known for its comfort, bold design, and collaborations.
With more than 850 million pairs sold, Crocs continues to drive growth through innovation and direct-to-consumer engagement.
About Stashem Consulting
Stashem Salesforce consulting, based in Charlotte, North Carolina, helps enterprise and mid-market companies drive transformation through data, automation, and personalization.
With deep experience in the Retail and CPG industry, Stashem delivers human-centered, AI-enabled Salesforce solutions at scale.
